BorderPass powered by NXN

BorderPass

UAE live

Global brand. Local presence.

Launch and scale in the UAE.
No local setup required.

Keep inventory in the UAE, offer fast local delivery and returns, and sell through your existing channels or explore new ones.

Faster delivery
Local inventory
Local returns

Talk to an Expert Chat on WhatsApp

Deliver at local speed. Express (4 hours), same day and next day delivery across the UAE.

The choice

Two ways to launch in the UAE

Build all of it yourself, or plug into infrastructure that is already running.

Build it yourself

Entity, team and infrastructure per market

Company formation, banking, VAT and tax registration, market by market
Local hires before there is revenue to fund them
Setting up 3PL contracts, freight, customs brokerage and returns handling
Channel expertise built from scratch
Fixed cost from day one
Slow to start and expensive to unwind

Plug into BorderPass

One partner accountable for every step, warehouse to doorstep

No local setup required*
No local hires required. Our team handles customs, compliance and fulfilment
Warehousing, freight, last mile and returns already operating in the UAE
Channel knowledge across Amazon, Noon, Namshi etc.
Variable costs tied to sales
Fast to start, easy to scale or unwind

* If you would rather have your own entity, we can arrange that too. Registration and a corporate bank account are completed online in 72 to 96 hours, with no travel to the UAE. You get your own importer code and TRN.

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How it works

Four simple steps

One partner accountable for every step, warehouse to doorstep.

Step 1

Ship to us

Send stock from your origin warehouse. We can arrange the freight or receive what you send.

Step 2

We import and clear

We handle the import, the duty and the customs paperwork into the UAE.

Step 3

We store and fulfil

Orders flow from your store or marketplace. We pick, pack, deliver and take back returns.

Step 4

You get paid

Local payments are collected in market and paid out to your home account monthly.

Two ways to work with us

Enter the UAE on your terms

Whether you want to test the market or build a long-term presence, we will help you find the right option for your brand.

Option 1

Launch without a UAE entity

Start selling in the UAE without establishing your own local company.

Test demand with local inventory
Offer fast delivery and local returns
Avoid setting up your own warehouse and fulfilment operation

Explore This Option

Option 2

Establish your UAE presence remotely

Set up your own UAE company without travelling to the country, with company formation possible in as little as 72 to 96 hours.

Set up your UAE company remotely, subject to eligibility
Company formation possible in as little as 72 to 96 hours
Build a foundation for long-term growth in the UAE

Explore This Option

Our services

From your supplier or warehouse, all the way to your customer

Products travelling along stacked conveyor belts into an NXN delivery box

International logistics

First mile freight from origin
Importer of Record
Customs clearance
Warehousing in the UAE

Fulfilment

Pick, pack and fulfilment
Express (4 hours), same day and next day delivery
Landed cost handled
Returns handling

Selling

Seller of Record on GCC marketplaces
Merchant of Record for UAE D2C
Local payment collection in the GCC
Global monthly payouts to your home account

FAQ

Questions brands ask us

Something else on your mind? Ask our team directly.

01Do I need to set up a UAE company?

No. BorderPass helps international brands store inventory in the UAE and offer same-day or next-day delivery without establishing your own local company, through suitable local operating partners.

02Can I start with a small amount of inventory?

Yes. You can start with a small quantity of inventory to test demand in the UAE and scale as your sales grow.

03How quickly can I start selling in the UAE?

You can launch in as little as 4 weeks, subject to product requirements, inventory arriving in the UAE and any necessary sales channel approvals.

04Can I continue selling through my existing website?

Yes. BorderPass supports brands selling through their existing websites, including Shopify and WooCommerce. You retain control of your website, while BorderPass manages local fulfilment and delivery. Customer payments are collected through a Merchant of Record (MoR) arrangement.

05What is an Importer of Record (IOR), and when do I need one?

An Importer of Record (IOR) is the company legally responsible for importing goods into the UAE and clearing them through customs.

You may need an IOR if you want to bring inventory into the UAE without having your own local company and importer registration. BorderPass arranges this through its local partners.

06What is a Seller of Record (SOR) or Merchant of Record (MoR), and when do I need one?

A Seller of Record (SOR) is responsible for selling your products and issuing sales invoices, while a Merchant of Record (MoR) acts as the merchant for customer transactions and manages payment collection.

You may need an SOR and/or MoR to sell through UAE marketplaces such as Amazon or noon, or through your existing website without establishing a local company.

These arrangements help simplify seller registration, invoicing, payment collection and applicable tax compliance. BorderPass coordinates these activities through its partners, with sales proceeds typically remitted monthly after agreed charges.

07Will I need to invest in marketing to sell in the UAE?

Yes. BorderPass handles the operational side of selling in the UAE, while brands remain responsible for marketing and customer acquisition. We recommend allocating a marketing budget to drive demand, whether selling through your existing website or local marketplaces such as Amazon and noon.

08Can I set up a UAE company without travelling there?

Yes. Remote company formation is possible for eligible businesses, potentially in as little as 72–96 hours.

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Exploring the UAE market?

Get a quick overview of how BorderPass helps international brands enter the UAE with local inventory, fast delivery and returns.