Global brand. Local presence.

Launch and scale your brand in the UAE.
No local entity required.

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No local entity and no VAT registration needed
Freight, customs, warehousing and last mile from one partner
Express, same day and next day delivery across the UAE

Products moving on a conveyor from an aircraft into an NXN delivery box

Deliver at local speed. Express (4 hours), same day and next day delivery across the UAE.

The choice

Two ways to launch in the UAE

Build all of it yourself, or plug into infrastructure that is already running.

Build it yourself

Entity, team and infrastructure per market

Company formation, banking, VAT and tax registration, market by market
Local hires before there is revenue to fund them
Setting up 3PL contracts, freight, customs brokerage and returns handling
Channel expertise built from scratch
Fixed cost from day one
Slow to start and expensive to unwind

Plug into BorderPass

One agreement, infrastructure already running

No local entity required*
No local hires required. Our team handles customs, compliance and fulfilment
Warehousing, freight, last mile and returns already operating in the UAE
Channel knowledge across Amazon, Noon, Namshi etc.
Variable costs tied to sales
Fast to start, easy to scale or unwind

* If you would rather have your own entity, we can arrange that too. Registration and a corporate bank account are completed online in 72 to 96 hours, with no travel to the UAE. You get your own importer code and TRN.

Get started

How it works

Four simple steps

One partner accountable for every hand-off, warehouse to doorstep.

Step 1

Ship to us

Send stock from your origin warehouse. We can arrange the freight or receive what you send.

Step 2

We import and clear

We handle the import, the duty and the customs paperwork into the UAE.

Step 3

We store and fulfil

Orders flow from your store or marketplace. We pick, pack, deliver and take back returns.

Step 4

You get paid

Local payments are collected in market and paid out to your home account monthly.

Two ways to work with us

Pick the setup that fits

Run on our licences, or hold your own entity on our network.

Option 1

Sell on our licences

You keep your brand, IP, pricing strategy, and determine where and how it sells. We handle compliance and operations.

Turn on the roles you need:

Importer of Record (IOR). We act as your official importer in the UAE, so goods clear on our customs code without you holding a local entity.
Seller of Record (SOR). We list and sell your products on marketplaces, with the listing and the invoice in our name.
Merchant of Record (MoR). For your existing D2C website. We enable local payment options and collect payments on your behalf. Funds are remitted to you monthly, net of charges.

Mix them as needed. Marketplace only, website only, or both.

Option 2